Dimitar Berbatov (left) Jermaine Jenas (centre) and Robbie Keane celebrate Tottenham's 2008 League Cup triumph over Chelsea at Wembley, the club's most recent trophy, Jermain Defoe scored five goals against Wigan in a Mansion-sponsored kit in 2009-10 season, Autonomy/Aurasma, and Investec (2010-2013). Airlines, electronics, beer, and Autoglass: brief history of Chelsea shirt sponsors All things Blues: latest news and scores, highlights, rumors and opinions at Tribuna.com Main Edgar Davids wears the unforgettable Tottenham kit of 2005, featuring the Thomson logo. City regained promotion to the Premier League in 2000 but lasted just one season before being relegated again. Der Chelsea Football Club – im deutschsprachigen Raum auch als FC Chelsea oder Chelsea London bekannt – ist ein englischer Fußballclub, der im Jahre 1905 von den Mears-Brüdern gegründet wurde.Die auch The Blues genannte Mannschaft trägt ihre Heimspiele im Stadion Stamford Bridge im Westen Londons aus.. Am 1. Thusly, there is room for improvement in Chelsea’s £40m-per-year shirt sponsorship deal with Yokohama Tyres, which is set to expire at the end of the season. It never came, but the trophies did arrive in other forms, notably the cup treble of 2001 consisting of the FA Cup, League Cup and the UEFA Cup... and of course that incredible night in Istanbul when they collected a fifth Champions League triumph. It didn't take Sheikh Mansour long to get the Etihad brand tied up with City, and as long as he's around the promotion of the UAE isn't going to stop. Joachim Low QUITS as Germany boss as he cuts contract short to leave after Euro 2020 following Spain humiliation and with players openly questioning him... and Jurgen Klopp is the people's choice to take over! The first tournament for English Football League clubs to sell its naming rights was the Watney Cup, sponsored by brewer Watney Mann which was played from 1970 to 1973. [50] Nottingham Forest were fined £7,000 by UEFA for a similar offence in February 1981. Three more league titles, four FA Cups, two League Cup wins, a Europa League triumph and of course the greatest night in the club's history when they lifted the Champions League trophy. Sylvain Wiltord's winner at Old Trafford helped Arsenal win the Premier League and eventually the double in 2002. Glenn Hoddle (left) and Dennis Wise featured in Chelsea's Commodore and Amiga shirts. [1], The 1970-71 season saw the Ford Sporting League, sponsored by the Ford Motor Company, take place for the first and only time, and also the start of the Texaco Cup (sponsored by Texaco) which was played until 1975. It is testament to the strength of the Premier League that success is largely not sustained, 'I demand a lot': Harry Maguire assures he is a vocal leader as Manchester United captain but insists his side must now start winning trophies, as a mouthwatering Europa League clash against AC Milan awaits, Who will gamble on Sergio Aguero this summer? The FA Cup, League Cup and even the Europa League have been won in this time but Chevrolet's investment doesn't appear to be paying off, despite big names such as Paul Pogba and Zlatan Ibrahimovic wearing the United strip in this period. The competition was sponsored by Littlewoods for four seasons, starting in 1994 in a deal with £14 million. It’s still going today, albeit without the same exposure. Arsenal had already been with JVC for 11 years before they first featured on a Premier League kit and they would remain for a further seven in one of the country's longest ever sponsorship deals. It was five crazy years that saw the sale and repurchase of Shaun Wright-Phillips, David James playing up front, the 8-1 annihilation at Middlesbrough and Mansour flexing his financial muscle by landing Brazil star Robinho from out of nowhere on deadline day. Autonomy featured during the 2010-11 campaign, with the name changed to Aurasma for the following two campaigns. Chelsea. The Japanese electronics manufacture featured on the Gunners 'Marmite' away kit from 1992-93 but stuck around long enough to feature on the chest of Arsene Wenger's double winners of 1997-98. But fortunes on the pitch hardly improved as more mid-table mediocrity followed. It was perhaps fitting that a risk management company in Aon started to sponsor United just as Fergie finally called it a day. Before nailing their allegiance to the red part of London, Fly Emirates featured for four years at Chelsea. In 2002 the first all-black kit appeared and has remained a popular choice ever since. Shirt sponsorship at this time was by failing computer manufacturer Commodore (1992-93) and then their outdated computer, the Amiga (1993-94). (. July 2, 2020 8:09 am (Updated September 17, 2020 10:28 am) Chelsea wore their new-look shirt for … Not the trophy though, as they suffered a 2-1 defeat by Blackburn Rovers in Cardiff in 2002. [2] Since the formation of the breakaway Premier League in 1992, the competition has struck up its own sponsorship deals separately from the Football League (though it was unsponsored in its first season after a $17.1 million agreement with Bass Brewery was vetoed by Arsenal, Liverpool and Nottingham Forest[5]). Despite Ferguson building a new side, the club still won the league twice as well as the FA Cup and League Cup in this period once Wayne Rooney came along too. This printer supplier could not copy the success of neighbours Manchester United down the road throughout the 1990s. In an attempt to shake off the tag as sleeping giants, Spurs cut the booze and went digital as computer experts Hewlett Packard took over sponsorship. Unfortunately for the airline, they flew in too late to catch the glory years of Wenger and had to wait until 2014 eventually to see the Gunners win something in the form of the FA Cup. Here's how the main sponsors of the Premier League's biggest teams has changed, becoming almost integral to some classic kits and in some cases almost synonymous with the club. Arsenal Football Club Highbury House 75 Drayton Park London, N5 1BU. More details Buy Now! Chelsea were formed in 1905 when the Stamford Bridge athletics stadium was bought by a local businessman, and after Fulham decided not to play there, he chose to set up his own football club. Chelsea have announced The Yokohama Rubber Company Ltd as their shirt sponsor from next season in a five-year deal -- the Premier League leaders' largest commercial deal to date. Holen Sie sich die vollständigen Heim- und Auswärtsdresse von Chelsea FC für die Saison 2018-19 und personalisieren Sie sie mit Ihrem eigenen Namen oder entscheiden Sie sich für ein Trikot mit Spielernamen und -nummer, zum Beispiel von den Weltmeistern N’Golo Kante und Olivier Giroud oder den Blues-Helden Azpilicueta und Christian Pulisic. Why not be the first to send us your thoughts, [50], By 1987, every league club had a shirt sponsorship deal. Roberto Soldado wears the HP kit used in 2013, while Erik Lamela dons the AIA cup shirt, Spurs have since kicked on with Christian Eriksen and Harry Kane, and AIA a permanent fixture. Juventus chairman Andrea Agnelli proposes outlandish new subscription for the last 15 MINUTES of games... claiming the attention span of children today means only 'hardcore' fans would sit through a whole game, Israel Adesanya faces potential six-month medical suspension after losing to Jan Blachowicz at UFC 259 - meaning middleweight champion could be out until September 3 as he awaits X-ray results on ankle injury, Jose Mourinho says Gareth Bale has beaten a 'psychological barrier' to return to his best form for Tottenham after his brace in victory over Crystal Palace continued Real Madrid loanee's devastating spell in front of goal, 'You've been on the left for 15 minutes, you're playing on the right! United away kits would feature 'Sharp Viewcam' or 'Sharp Digital', but who really bought the former, and who really ever understood what the latter was supposed to be? The club were then sponsored by Grange Farms, Bai Lin Tea and Simod before a long-term deal was signed with Commodore International in 1989; Amiga, an offshoot of Commodore, also appeared on the shirts. Nike since 2017. adidas 2006-2017. Despite the signing of Frank Lampard, trophy success dried up in the first couple of seasons as finances took a nosedive, but then Roman Abramovich came in and within two years had bankrolled them a first league title in 50 years. It's coming up to 10 years since City started making headway into the Premier League elite. There’s a reason that these times are so nostalgic, quite simply put it was the following decade that began to change the game. Chelsea’s new kit deal was due to start in the 2020-21 season (Photo: PA) By James Gray. All Shirts; 1800s-1930s; 1940s-1950s; 1960s; 1970s; 1980s; 1990s; £12. Roberto Di Matteo helped Chelsea win the 1997 FA Cup while Hoddle is seen in action wearing the orange and grey away strip featuring Coors' brand during his stint as player/manager. Cash-strapped Barcelona, ambitious David Beckham and his boyhood club are among the suitors for injury-hit and out-of-favour Manchester City legend, Jamie Carragher claims it will be 'very difficult not to pick Dean Henderson for England' if he usurps David de Gea as Manchester United's No 1... as Rob Green hails his 'composure' during derby win over City, Rangers fans still outside Ibrox after mass gathering, Mourinho praises Kane and Son as they set new Premier League record, Celebrations carry on outside Ibrox after Rangers win, Jose Mourinho satisfied with Spurs 4-1 win against Crystal Palace, Rangers' fans gathered to celebrate the club winning the league, Klopp says Liverpool was 'not good enough' after 0-1 loss to Fulham, David Moyes disappointed despite West Ham victory over Leeds, Solskjaer praised more 'robust and resilient' team after derby win, Glasgow street trashed after Rangers fans celebrate title win, Rangers secure Premiership title for the first time since 2011, Pep Guardiola looks to coming fixtures after Man United loss, Gordon McQueen's daughter speaks out on his dementia battle. Probably the best sponsors in the world? Sergei Rebrov failed to deliver on his record £11m arrival, while veteran Sheringham helped drag the club to a League Cup final. Georgi Kinkladze (left) and Uwe Rosler were among Manchester City's 1990s top-flight stars. Liverpool were the first club to adopt red shorts to match their shirts, while Chelsea quickly followed suit with an all blue ensemble." But after Daniel Levy chopped and changed through Glenn Hoddle, David Pleat and Jacques Santini as managers he finally stumbled upon Martin Jol, who helped bring in Edgar Davids and see Spurs achieve their then best Premier league finish of fifth. Browse the online shop for Chelsea FC products and merchandise. Both were part of software giants HP. £24. Sadly though for Coors, it is their name that is splattered over the front of one of Chelsea's worst ever kits. That elusive trophy awaits for the north London club, but in the Premier League era at least they have never had it better. Frank Lampard was one of Chelsea's first buys after Fly Emirates started sponsoring the club, Arjen Robben (left) and Damien Duff played major roles in the 2004-05 Premier League win. It's not quite JVC levels yet but considering Arsenal's ground is named the Emirates Stadium, this sponsorship deal has a fair chance of eventually becoming the Gunners' longest ever. Premier League clubs have seen their sponsors evolve over last two decades. The last major English competition to negotiate a sponsorship deal was in fact its oldest, the FA Cup. Kids Chelsea FC short sleeveleeve Kids Retro Football Shirt. However 02 departed on a sad note as the Gunners suffered defeat by Barcelona in the Champions League final in Paris. McEwan’s lager sponsoring an Asics shirt was wonderfully 90s. Not in the United Kingdom anyway. Club legends Gerrard and Carragher have departed during this time but Anfield has seen the sparkle of Philippe Coutinho, Luis Suarez and Mohamed Salah - despite some really dodgy away strips in this period. Gianluca Vialli wheels away after netting in the snow against Tromso during Chelsea's successful Cup Winners' Cup campaign in 1998, wearing an Autoglass-sponsored shirt, Di Matteo (left) scored the winner as Chelsea won the last FA Cup final ever to be played at the old Wembley when they defeated Aston Villa 1-0 in May 2000. Welcome to the official Chelsea FC website. Jurgen Klinsmann starred for Tottenham Hotspur during the 1994-95 Premier League season. With the iconic blue Chelsea home kit, and usually white or black away and 3rd kits, these classic Chelsea football shirts have been worn by some great legends of the game. Cash-strapped Barcelona, ambitious David Beckham and his... Marcus Rashford avoids ankle ligament damage after limping off in derby win at City - but the Man United... Neymar OUT of PSG's Champions League second leg against former club Barcelona... despite returning to... or debate this issue live on our message boards. Nicolas Anelka helped City beat United in the final Manchester derby at Maine Road in 2003. Photos: History of LFC's shirt sponsors. Yet some of the sponsors from the not too distant past now tell stories of very different times. [2], Summary of front of shirt sponsorship deals, "FA Cup to be sponsored by Budweiser beer", "Football: Venables considers share sale: Movement at Spurs as shame of Spain allows host to resign", "Three More Years for the LDV Vans Trophy", "Premiership name set to change with £57m Barclays deal", "Barclays renews Premier League sponsorship", "Premier League and Barclays sign new three-year deal", "Coca-Cola and the Football League Sign New Deal", "Johnstone's Paint Trophy a firm fixture until 2015", "Blue Square Extend Sponsorship of the Football Conference", "Football League names Npower as new sponsor", "League Cup to be rebranded Capital One Cup in new deal", "League and Sky Sports agree new broadcasting partnership", "Sky Bet extends English Football League sponsorship deal", "Skrill is the new title sponsor for the Football Conference Leagues", "National League Title Sponsorship Rebrand Announced", "FA Cup get first title sponsor following deal with Emirates Airline", "2020 FA Cup final renamed Heads Up FA Cup final to promote mental health", "Premier League closes door on sponsorship from 2016-17", "EFL Trophy: Checkatrade check in as Trophy title sponsor", "EFL Cup to become Carabao Cup next season", "EFL Cup to remain as Carabao Cup after new sponsorship deal", "Leasing.com Trophy: EFL agrees three-year sponsorship deal for competition", "Papa John's Trophy: EFL agrees three-year sponsorship deal with pizza takeaway firm", "From Sportswear to Leisurewear: The Evolution of English Football League Shirt Design in the Replica Kit Era", "Arsenal announce record-breaking Emirates shirt sponsorship deal worth over £200m", Aston Villa reveal ‘UK£6m a year’ Cazoo shirt sponsorship, Shirt Sponsors of All 20 Clubs in Premier League, 2019-2020, Fulham ink BetVictor shirt sponsorship for Premier League return, Leicester City score Thailand tourism shirt sponsorship for 2020/21, "Liverpool sign £160m sponsorship deal with Standard Chartered", "Manchester City's six-year kit deal with Nike could earn the Premier League leaders up to £12million a year", "Adidas to become Arsenal's new kit supplier from 2019-20 in £300m deal", "Chelsea confirm huge £60m-a-year deal with Nike until 2032", "Tottenham confirm new multi-year shirt deal with Nike from 2017/18", Branding, sponsorship and commerce in football, https://en.wikipedia.org/w/index.php?title=English_football_sponsorship&oldid=1006794407, Creative Commons Attribution-ShareAlike License, This page was last edited on 14 February 2021, at 20:56.

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