This is a delightfully fresh take on what it requires to follow your passion—even against the odds. Diana Kander is a young entrepreneur and a Senior Fellow at the Kauffman Foundation with a lot of personal experience in startup companies and an evangelist of customer-based innovation.. This book has not changed my zeal to teach individuals the need for a Business Plan to support their new or existing business, but it definitely has changed my emphases on assumptions individuals have made regarding starting their new business. “That’s on purpose. :). Her book covers four basic ideas: (1) Startups are about finding customers, not building products, (2) People don't buy products or services; they buy solutions to their problems, (. Please try again. It was a quick read for me, because the book was written in a very interesting way. Be the first to ask a question about All in Startup. Your recently viewed items and featured recommendations, Select the department you want to search in. The novel really pushes the point (reiterates throughout the book) about entrepreneurs needing to validate their assumptions before starting to spend money on anything else related to the organization. "All in startup" is one of few books I read from beginning to the end without stop in the middle. "Diana Kander's All in Startup and the training that she provided my product management team contains the principles that can make a significant impact on our organization's business results. The senior fellow at the Kauffman Foundation mentors a lot of early-stage companies through her work with the Foundation and the University of Missouri-Kansas City's Bloch School and E Scholars program. by Wiley. Storytelling is possibly the best way to present ideas, and Diana Kander writes this book wonderfully to give powerful learning lessons for everyday entrepreneurs. As such it is very good. A delightful reminder of The Goal, this book, too, tackles what seem like common-sensical ideas that are often (I use this word with certainty) overlooked- in a fluid fictionalised account of an entrepreneur trying to salvage his failing bike business. Read Steve Blanks Startup Owners Manual after this for the text book version. To get the free app, enter your mobile phone number. The fact that it puts entrepreneurship knowledge in a personal life context makes it so much more fun and easy to digest. All In Startup is more than just a book about eschewing temptation and fighting to save a company. Thanks Diane, this will be on my students essential reading list. This was an unusually fun business book to read, set inside a fictional storyline about an entrepreneur at the Poker World Series. All In Startup will prepare you for that “all in” moment and make sure that you push your chips into the middle only when the odds are in your favor. He has incurred substantial debt and his marriage is on shaky ground. Although I cringed at the storyline a bit, one has to take into account that this is no artsy novel but actually a business book presented in a popular form. This lesson is conveyed in a storytelling manner -- as the book is a novel. Lucky for him, he meets a mentor who teaches him the art and science of startup success. All In Startup: Launching a New Idea When Everything Is on the Line by Diana Kander Get All In Startup: Launching a New Idea When Everything Is on the Line now with O’Reilly online learning. Diana Kander captures what it s like to launch something new. All In Startup is more than just a novel about eschewing temptation and fighting to save a company. I listened to the audio book version, and thought it was fantastic! These are the BOLD items from within the story. After viewing product detail pages, look here to find an easy way to navigate back to pages that interest you. Something went wrong. He also recommended I read All In Startup by Diana Kander.. All In Startup was the 4th book I have attempted to read recently, and so far, it is the only one I was able to finish. The storytelling approach provides a nice alternative to understanding what Steve Blank, Eric Ries, and other lean startup gurus are striving to convey about how to start a company (or even before officially starting a company). Diana Kander Author of All in Startup View Full Profile. Although I bought many books from Amazon, I seldom rate a book or put comments. This is the first fiction business book I have read. Good luck with your startup. We’d love your help. The problem and the solution are totally independent of one another. All in Startup reflection As I read the book All in Startup by Diana Kander, I gained a great deal of insight about the business world and how to start your own business. Some points of view are really fresh. I requested that she review my PowerPoints, outlines, and class handouts as I respected her experiences gained through her years at Southeast Community College Entrepreneurship Center. If Owen Chase can't find a way to turn his company around in the next nine days, he'll be forced to shut it down and lay off all of his employees. Read it when I was 20 in college and getting into the scene. Brilliant read and it's perfect for those starting a business, barely surviving in a business or even worse, in zombie mode. He has incurred substantial debt and his marriage is on shaky ground. Diana Kander's book, all in startup: Launching a New Idea When Everything is on the Line, is presented to the reader as a fictional story about an individual that started his business on flawed assumptions. Educational and entertaining, and I'd suggest a must read for any aspiring entrepreneurs. I’ve concluded that anyone who thinks they may want to take a crack at founding a business should read All In Startup first.” —Ted Zoller, Director, Center for Entrepreneurial Studies, University of North Carolina, Chapel Hill, “If more books were like All In Startup, the business world would be much better off, and significantly more entertaining. I found this book extremely entertaining and easy to listen to in Audible. All in Startup: Launching a New Idea When Everything is On the Line, by Diana Kander,is the story of an entrepreneur who goes about the game of business all wrong. I will be recommending this book to them so that they can also glean positive information before jumping in over their head. To calculate the overall star rating and percentage breakdown by star, we don’t use a simple average. My team really enjoyed the hands on interaction with Diana and the mentoring that she provided. These new waters are all but uncharted - and founders need an accessible guide. I am going to be teaching a Business Plan class this fall and was bouncing my ideas off of a friend I had worked with while I was a SCORE volunteer. He has incurred substantial debt and his marriage is on shaky ground. Surprisingly one of the best books I have ever read on startups. The storytelling approach provides a nice alternative to understanding what Steve Blank, Eric Ries, and other lean startup gurus are striving to convey about how to start a company (or even before officially starting a com. Entrepreneurship education is my speciality and I can assure anyone that the rules and principals put forward are absolutely spot-on, and as importantly highlight the areas where so many entrepreneurs get it wrong. DIANA KANDER is a successful entrepreneur, having founded and sold a number of ventures, and is a Senior Fellow at the Ewing Marion Kauffman Foundation, the largest non-profit in the world dedicated to entrepreneurship and education. Find all the books, read about the author and more. What a great idea to write a story that sums up rules of a start up :) I enjoyed the book and I enjoyed the story. I love the concepts of products and/or companies should focus on (1) Solving major migraine problems oppose to minor headache inconveniences and (2) Using real life paying customer feedback and insight oppose to friends and family support. The Art of Startup Fundraising takes a fresh look at raising money for startups, with a focus on the changing face of startup finance. Diana Kander helps readers understand the value of the lean approach by tying it to a memorable story.” —Steve Blank, Lecturer, U.C. Entrepreneurs who achieve success in the new economy do so using a new “scientific method” of innovation. Originals: How Non-Conformists Move the World, First Pitch: Winning Money, Mentors, and More for Your Startup, Value Proposition Design: How to Create Products and Services Customers Want, Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers, The Competitive Strategy: Techniques for Analyzing Industries and Competitors, Creative Confidence: Unleashing the Creative Potential Within Us All. Before you know it, the lessons framed in the book become your own, to the extent that you will convince yourself you have always known them. Goodreads helps you keep track of books you want to read. You might learn a thing or two. It is a good reading.   If you are just starting out read this book FIRST, you probably will ignore some of its advice because it's hard not to go all in with your idea. To sum up what it says-- Provide a solution to what customers are facing and always test your assumption. I've never read a fictional book about business. DIANA KANDER is a successful entrepreneur, having founded and sold a number of ventures, and is a Senior Fellow at the Ewing Marion Kauffman Foundation, the largest non-profit in the world dedicated to entrepreneurship and education. Join Owen and Sam for this one-of-a-kind journey that will set you on the right path for when it’s your turn to put everything on the line. Idea 1- Startups are about finding customers, not building products. Despite having read other startup books, I definitely learned a lot from this one, and I loved the metaphor of All in Startup / All in Poker. It's the most exciting business book I've ever read. Why Startups Fail Diana Kander helps readers understand the value of the lean approach by tying it to a memorable story. If Owen Chase can't find a way to turn his company around in the next nine days, he'll be forced to shut it down and lay off all of his employees. Just a moment while we sign you in to your Goodreads account. Diana Kander helps readers understand the value of the lean approach by tying it to a memorable story.” —Steve Blank, Lecturer, U.C. Posted in All Categories, Work, Life, Thought Tagged all in startup, Book Review, diana kander, entreprenuer Leave a Reply Cancel reply Your email address will not be published. Read this book using Google Play Books app on your PC, android, iOS devices. Even though my review is a star above others, I understand where they are coming from. First appearances can be deceiving. Keep up the great work. She had a different approach to entrepreneurship by giving example from real life. Diana Kander's book, all in startup: Launching a New Idea When Everything is on the Line, is presented to the reader as a fictional story about an individual that started his business on flawed assumptions. All In Startup makes lean concepts more accessible through a simple but powerful allegory to which readers will easily relate. It is a lifeline for entrepreneurs who are thinking about launching a new idea or for those who have already started but can't seem to generate the traction they were expecting. Via All in … “I think of poker as the ultimate metaphor for entrepreneurship, because you are guaranteed to lose,” says Kander, a general session speaker at this month’s ICBA LIVE 2020 in Orlando, Fla. And, as a business book, it's a bit less than a straightforward manual you can hand to an intern and expect to have them handling complex mergers on Wall Street. I was a little skeptical on the idea of an Entrepreneurship "textbook" written in novel form, but once I got a few chapters in I found myself enjoying both the stories and the lessons. Here are a few of the many big ideas from All In Startup … 1. Diana Kander captures what it’s like to launch something new. For example, this book, All in startup: Launching a New Idea When Everything Is on the Line most business owners will skip this book because is for “start ups”. I will be advising my clients and students these basic ideas, especially how an individual researches their assumptions before starting a new business that sells products or services. Her book covers four basic ideas: (1) Startups are about finding customers, not building products, (2) People don't buy products or services; they buy solutions to their problems, (3) Entrepreneurs are detectives, not fortunetellers, and (4) Successful entrepreneurs are luck makers, not risk takers. This lesson is conveyed in a storytelling manner -- as the book is a novel. Entrepreneurs are Detectives, Not Fortunetellers. All In Startup demonstrates why four counterintuitive principles separate successful entrepreneurs from the wanna-preneurs who bounce from idea to idea, unable to generate real revenue. Just presenting these ideas to you as a reader doesn't give the true credit to how effective this learning experience can be. If I could rate this a 10 out of 5, I would. It was recommended by a friend and it's embarrassing how much the character in the early part of the book reminds me of myself. It won't be one of those books that really change your view of the world, like Catch 22 or A Soldier of the Great War. A sought-after public speaker, consultant, and writer, Diana has advised startup founders and Fortune 500 executives on her methodology for launching customer-focused products and services and developing an entrepreneurial mindset throughout an organization. Diana Kander helps readers understand the value of the lean approach by tying it to a memorable story.” —Steve Blank, Lecturer, U.C. Diana Kander's book, all in startup: Launching a New Idea When Everything is on the Line, is presented to the reader as a fictional story about an individual that started his business on flawed assumptions. You will likely get only one opportunity in your life to go “all in” on an idea: to quit your job, talk your spouse into letting you drain the savings account, and follow your dream. One of the characters was named "Pitchford," which may tell you what you need to know about the quality of the novel as a novel and also is a kind of punny corporate humor I simply cannot abide. Get this book, it will save you thousands of dollars in the long run and set you on the right path right off the bat! Unable to add item to Wish List. The book was written by a refugee of the Soviet Union who settled to the USA. While I am not an entrepreneur, yet, I now evaluate opportunities and companies via the Migraine Lens. Berkeley, Stanford University, Columbia University and UCSF, “Not often enough is a business book so chock-full of intelligent advice and such a fun read.” —John Jantsch, author of Duct Tape Marketing and Duct Tape Selling, “There is seldom a read that when you start it, you can’t put it down. The characters were surprisingly good and the plot was not contrived. The characters were surprisingly good and the plot was not contrived. Praise for all in startup I dare you to find a business book for entrepreneurs that s as useful as All In Startup , and I double-dare you to find one that s as much fun to read. I understand why these are there, but I skipped most of them as they didn't give me any information and were rather corny. It is a lifeline for entrepreneurs who are thinking about launching a new idea or for those who have already started but can’t seem to generate the traction they were expecting. Also, the circumstances in which the main character finds himself are way too optimistic and would happen with a very small probability to someone else, making you feel like it all works out too we. First, you have to prove that the problem exists, that it’s a serious problem that amounts to a migraine. Truly a one of a kind book. All In Startup : Diana Kander : 9781118857663 We use cookies to give you the best possible experience. As she told me, this book has changed the way the The SCC Entrepreneurship Center coaches individuals starting a new business, and I can certainly see why. Each chapter title is something any wanna-be entrepreneur should write down in a PostIt and stick it on the wall. Sometimes the love stories involved are a little cheesy or too much, but it doesn't detract in an overwhelming way. He has incurred substantial debt and his marriage is on shaky ground. This is easily the best business / startup book I have ever read. All In Startup - Diana Kander. All in startup : launching a new idea when everything is on the line Kander , Diana If Owen Chase can't find a way to turn his company around in the next nine days, he'll be forced to shut it down and lay off all … All In Startupfollows a fictional storyline of a business consultant who is on the verge of shutting down his company and gambles his debt at a casino. As a novel, the story is a bit less than super-brilliant literature. With plenty of money and time at their disposal, employees have ample resources to create the next big thing. Diana Kander No Comments. Highly recommended!” —Jay Baer, New York Times bestselling author of Youtility. The result is a book that helps set readers on the path to finding startup success.” —Tony Hsieh, CEO of Zappos.com and author of the #1 New York Times Bestseller Delivering Happiness, “This is a must read for anyone interested in launching a new product or business.

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